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Personal Brand for Business Consultant Bootcamp
Welcome Go-Getter!
Welcome to Purpose Driven Consultant School! (22:52)
How to best use this course
Week 1: Why branding is everything in the digital age
Rise of the portfolio career in the digital economy
Why personal brand matters and its impact
Which influencers do you admire? A deeper dive
What do you want to be known for?
Value chain positioning models
Crucibles of Branding
Section 1 Wine down: Self assessment with Social Styles
Week 2: Mindset of a world-class business consultant
Core values of world-class consultants
Habit building and decision making fundamentals
Importance of executive presence
How to avoid pitfalls that can derail a personal brand
Section 2 Wine down Wrap-up: Reflection
Week 3 and 4: Building blocks of an credible, world-class consultancy brand
Your message, narrative story, and elevator pitch
Identifying your platform and audience
Putting it all together - What is your "why" ?
Section 3 Wine down Wrap Up
Week 5 and 6: Personal brand positioning & activities
Writing - Become an author, blogger, or columnist
Speaking - Build a speaking career or become a lecturer
Teaching - become a facilitator trainer, coach/mentor, or professor
Building - Sell your expertise in research & studies - share your findings in reports, articles, infographics
Creating- an influencer platform (podcast, social media, vlog, blog)
Acquiring - partnerships, alliances, relationships, and importance of PR
Section 4 Wine Down Wrap-up: Monitoring your personal brand journey
Congrats!! Course Completion
Your message, narrative story, and elevator pitch
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